Campaign Command Center

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Bentley SMB Campaign Command Center
Source: campaign briefs, decks, and SMB Performance Track Sheet through May 2, 2026

Campaign Improvement Center

Pick a campaign, review the recommended fixes, and model the next move before shifting budget.

3
Campaigns To Review
Campaigns currently included in this optimization view.
3
Priority Fixes
Campaigns flagged for active optimization based on weak conversion, trial velocity decline, paid-goal gaps, spend pressure, or setup/tracking risk.
$31.3K
Q2 Spend Governed
Total Q2 paid media spend represented by the campaigns currently in view.
1.0K
Q2 Trial Fills
Total Q2 trial form fills attributed to the campaigns currently in view.
Compare Campaigns
Select a campaign below to open its recommendations, details, performance, and what-if model.

Campaign Data Preview

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MicroStationQ2 spend $15.8K; 149.2K sessions; 537 trial fills; 0.36% page-to-trial proxy.
SYNCHROQ2 spend $12.4K; 178.5K sessions; 390 trial fills; 0.22% page-to-trial proxy.
EasyPowerQ2 spend $3.1K; 2.8K sessions; 100 trial fills; 3.60% page-to-trial proxy.
Overall insight: MicroStation and SYNCHRO have strong Q2 product-page traffic but weak trial conversion velocity versus Q1. EasyPower has a stronger page-to-trial proxy, but limited paid learning and campaign setup issues.
Event Timeline Preview
Jan-Mar

Campaign strategies created

MicroStation, SYNCHRO, and EasyPower always-on campaign decks and briefs were prepared for SMB growth.

Q1

Baseline demand observed

Trial fills were led by organic search, direct traffic, referral, and selected paid activity.

Apr-May

Q2 paid and traffic readout

MicroStation and SYNCHRO traffic rose, but trial-fill velocity dropped materially versus Q1.

Now

Optimization focus

Repair conversion paths, rebalance paid channels, clean tracking, and align nurture assets.

Root Cause Preview

Root Cause Trace

  1. MicroStation and SYNCHRO have traffic volume, but page-to-trial conversion is weak.
  2. Paid channels are not clearly separated by role: high-intent capture, proof/nurture, and retargeting.
  3. EasyPower paid planning needs correction because the deck includes copied MicroStation/CAD targeting language.
  4. Campaign reporting needs a cleaner connection from source to page visit, trial, MQL, order, and revenue.
Actions To Improve Performance Today

MicroStation: repair the trial landing path

Use the existing traffic base to diagnose CTA clicks, form starts, and form submits before adding broad reach.

149.2K sessions0.36% page-to-trial

SYNCHRO: move Google from volume to intent

Prioritize construction management, VDC, 4D planning, and retargeting audiences that are closer to trial/demo action.

178.5K sessions0.22% page-to-trial

EasyPower: correct campaign setup before scaling

Replace copied CAD targeting with arc flash, NFPA 70E, short circuit, coordination, and electrical safety targeting.

$3.1K spend1 paid goal